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Property Management Blog

How to Advertise and Find the Best Tenants in Hayward

Deanna Hansen - Wednesday, September 25, 2013

Online advertising is where it’s at these days. People are using websites, Craigslist and numerous other sites and portals to locate tenants. I think I heard that 90 percent of tenants are finding properties through the Internet now. If you are only advertising in the newspaper, you’re missing out on a lot of potential tenants. So, online advertising is a must.

Craigslist is a good venue. We have three different IDs at Aapex Property Management, which enables us to load our properties three times a week. If you have ever used Craigslist before, you know that you load your property in the morning and it’s the first one on the page, but by the afternoon, it’s down to number 30 on the list. So, we load properties more often, and we find it’s a key in finding good tenants.

Having a website with pictures of your property is also a good idea. Tenants love to see pictures. We try to take at least 10 to 20 pictures to put on our website. Often, we have tenants come into our office and they will know they want to rent a place before they even see it because the pictures on our website really told the story. We always encourage them to view the property anyway, of course. Pictures really do say a thousand words, so take good ones and advertise them on good websites.

We used to put signs on all of our properties because people would drive by, see the signs and give us a call. Unfortunately, we have found that now, especially in properties that are tucked back off the main streets, a For Rent sign can be an invitation to criminals. If people know the place is vacant, there could be problems if the house is in a remote area. So, good or bad, we find that if a property is in a high traffic area, a For Rent sign is worthwhile, but for properties off the beaten path, it might not make sense.

Another way to find the best tenants is to have a good screening process written and available on your website. If you have a good screening policy that tenants can review before they look at the property, you will weed out bad tenants. By coming to a property management company, you will automatically weed out tenants who would pose potential problems. An owner recently came to me because she hung a sign outside her property and had about 40 people inquire about renting the place. Since she did not want to screen them all, she turned the process over to me. In just a couple of days, we narrowed the pool of potential renters down to about three people. T How to Advertise and Find the Best Tenants in Haywardenants know a property management company will do all the necessary checks, including a credit check, landlord references, etc.

Hiring a Hayward property management company is a good deal for you when you are looking for good tenants. If you decide to do it on your own, just keep in mind that you need to advertise online, provide lots of pictures and do a thorough screening. Should you need any help with advertising or screening tenants, feel free to contact us at Aapex Property Management.
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